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The first thing a consumer notices is the appearance of the product. It is the packaging design and the color of the labels that create the first impression and encourage a purchase. Experts from Dragon Logistics analyzed which trends are relevant today and what innovations the packaging industry offers.
Current packaging trends: what interests consumers
Today, companies involved in the packaging industry are actively rethinking their approach. Consumer choices are influenced by a variety of factors, with environmental awareness increasingly taking center stage. Biodegradable and plant-based materials, as well as compostable raw materials, occupy a key position. For example:
- Corn starch
- Mushrooms and cellulose
- Bamboo
- Hemp and palm leaves
Convenience is another influential factor in consumer choice. Consumers are increasingly paying attention to packaging that not only protects the product but also makes it easier to transport. Practicality is also important, meaning the ability to reuse the packaging. Jars and boxes that can be used for storage or as creative objects are in high demand.
Minimalist design is trending in many areas, and packaging is no exception. The absence of multiple layers or additional inserts has its own appeal. Simple lines, concise text, or logos create an elegant simplicity. This is functional, as it reduces waste, and visually appealing, as simple forms and text are easier to perceive.
Personalized, unique, and exclusive packaging is a market “feature.” Designs created in harmony with the interests of the target audience often become a competitive advantage. This can include names on labels, catchphrases, or artistic images. Such packaging establishes an emotional connection with the consumer, maintains their attention, and increases brand loyalty.
Innovations and technologies in packaging
One interesting innovation is edible packaging. Manufacturers offer innovative solutions such as:
- Films made from vegetable or fruit-and-berry puree
- Water-soluble materials
- Packaging from seaweed
- Capsules made of modified starch
Of course, the production of such packaging materials requires proper safety control and certification. Key production aspects include compliance with international standards and requirements.
Digital integration in packaging offers new opportunities for communication with consumers. QR codes or NFC chips on packaging provide customers with additional information about the brand, allowing them to immerse themselves in its story and feel the brand’s atmosphere. Such tools enable manufacturers to interact with consumers via social media and better understand their audience. In turn, the consumer receives more information about the product, enhancing their experience.
Returning to environmental concerns, doypack packaging should be mentioned. This 100% recyclable material has additional advantages:
- a zip closure ensures complete product sealing;
- it has versatile applications;
- it is cost-effective.
Doypacks can attract the attention of environmentally conscious customers, and an eco-friendly approach helps build a positive company image.
Experts at Dragon Logistics recommend several practical steps for finding effective packaging. One of the first steps is studying the target audience, with feedback gathered via websites, social media, and blogs. Equally important is considering brand values and studying market trends. The most successful packaging design balances practicality, aesthetic appeal, and convenience for the consumer with cost-effectiveness for the brand.