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Logistics has a major impact on how consumers evaluate a company and is therefore an integral part of a brand. It is a process that covers a wide range of business activities — from purchasing raw materials to delivering gifts to valued clients and business partners at corporate events. Learn more about the importance of effective logistics and measures for its improvement in the Dragon Logistics blog.
The impact of logistics on the brand
Optimizing logistics processes allows businesses to achieve better results in any activity. Punctuality, reliability, and quality feedback ensure customer satisfaction, improving business reputation and, as a result, increasing competitiveness.
Thus, when a company pays attention to logistics, it brings a number of positive effects:
- customer loyalty from those interested in quality services;
- the ability to reduce costs and offer better service and competitive prices;
- building the reputation of a reliable and responsible business partner through positive customer experience.
Today, competition in the logistics sector is constantly growing. Experts cite the rapid development of online commerce as the main reason. Due to the COVID-19 pandemic, most companies selling goods and services switched to the digital economy to survive. Dozens of logistics service providers had to compete for their share of the market. That’s why it’s important to focus on marketing and optimizing the logistics business.
To make logistics part of your brand, you need to consider a number of aspects, but the first step should be your business website. The Internet is the first place people turn to when looking for information, goods, or services. A well-developed, convenient, and informative website is one of the most important aspects of a business. To make a good impression on a potential client, your website should be professional, quick to load, easy to navigate, provide all the information about the company and its services, and allow interaction with the user.
How to make logistics more effective: tips
The key issue in providing logistics services is convenience. Regardless of where the customer buys goods or orders services, they care about speed and comfort. Both can be ensured by multichannel logistics. In simple terms, this is a process that provides customers with a flexible, convenient way to shop through an expanded list of sales channels.
Features of multichannel logistics:
- purchasing through various platforms — physical factories and stores, online marketplaces, mobile apps;
- smart choice of delivery routes for ordered goods;
- flexible order fulfillment options — the customer can choose between pickup from your warehouse or doorstep delivery.
Every company needs good advertising — one option is strong branding, i.e., a unique identity. This includes the company logo, slogan, stated values, and unified equipment (office furniture, tools, staff uniforms) designed in the company’s style.
Content marketing strategy also plays an important role:
- search engine optimization for Google;
- guest blogging;
- paid advertising campaigns;
- use of social media;
- email marketing.
All this draws attention to the company and thus to potential customers. Of course, Dragon Logistics experts recommend not forgetting about the quality of services. Often logistics services start with sourcing products for a client. Offer the best option, test samples, photo and video reports. Customers need to know that their purchase is safe; check the packaging and, if necessary, repack goods into more secure containers. Introduce real-time shipment tracking. Optimize processes — reducing operating costs with new technologies will help cut your own expenses and offer competitive prices to customers.